Exclusive access to the Women Leading Rum platform
DISCOVER THE PROGRAM
Women Leading Rum is an exclusive platform, part of TheRumLab, to recognize women involved in the rum industry and establish connections between them, regardless of their position in the industry.
This initiative arises as an educational and professional exchange where women will be able to support each other through executive training, workshops and mentoring to enhance the value that each of them brings to the world of rum.
MEET OUR PRESTIGIOUS MEMBERS
Visit our MEMBERS section for their professional’s profiles
AllCaribbeanSouth AmericaCentral America
Estefanía Montalvo
YouTube's First Female Rum Reviewer and Master Rummelier.A rum enthusiast at the young age of 18 (legal age to drink in Ecuador). Nia’s first time trying rum was with Ron Abuelo in a Cuba Libre. She was delighted by the spirits’ coloring, sweetness, and smokiness. Some years later, working for an airplane charter company at the time, pilots/coworkers would always graciously bring her back some rum. She would do reviews of the bottles (on IG), calling them My Rum Diaries. This is where the idea was born. When COVID hit, she decided to revisit the concept with total commitment. She started her YouTube channel. She could sense that there was a need for a female rum reviewer in this male-heavy niche. Since then, She has been dedicating time to this amazing passion project. Helping be people’s navigator for rums from all over the world. |
CHIARA PENNACCHIO
Global Marketing Director Ron BarcelóGlobal Marketing Director, Consumer Insights professional and Entrepreneur with 20 years of distinguished performance in world leader FMCG Intl Companies. Blessed with Global International experience in several Markets (Italy, Spain, Latin America) & HeadQuarters (Switzerland, NYC). Energized by professional challenges, I matured a sound Consumer Centricity approach and Disruptive Thinking, able to achieve challenging business goals leading multicultural team. Professional career has not prevented me from building a beautiful family and thanks to teamwork with my husband we are raising 2 globetrotting boys. Proud to be part of Ron Barceló family, I left big multinational to lead the Marketing global expansion of Ron Barceló, focused on sustainable innovation. Ron Barceló is the most exported dark rum in the world, in more than 80 countries, it’s the first certified Carbon neutral since 2016. A product that is made with fresh raw material, free of added chemicals. We are proud to say that our rums are 100% made from fresh sugar cane juice, of our fields, and only less than 10% of the world’s rum production is made from sugar cane juice! To women who asked me for advice I always say: Keep away from people who try to belittle your ambition! Be prepared, be brave, be human, work in team! Human capital is the biggest asset we can count on. |
Alexandra Alfaro de Molina
Corporate Marketing Director in Guatemalan Spirits (Licores de Guatemala)I am a passionate marketeer & brand strategist. What moves me the most is driving value behind brands – whereas it is through an integral (re)positiniong strategy, powerful communication, 360 execution or an innovation. I began my career in marketing the soft drinks industry over 20 years ago in my native country El Salvador. During that time, growing interest in beverage companies in the Central American region brought international players in the arena. Hence, my career in the beer industry with SAB Miller began, spanning over 15 years and taking me from El Salvador to Panama. I was first introduced to the passionate and inspiring world of Rum in 2016, when I joined Varela Hermanos in Panama and managed Ron Abuelo, among other brands, on a global level. In 2020, on the verge of the global Covid pandemic outbreak, I joined Guatemalan Spirits as Corporate Marketing Director, now based in Guatemala. Our international Rum brand portfolio includes Ron Botran, our leading Rontastic Rum, as well as Ron Colonial (Miracielo) and of course, Ron Zacapa, co-owned with Diageo. |