Women Leading Rum’s (WLR) commitment to women’s education and professional development has taken a step forward with the formation of a strategic alliance with the Asociación Iberoamericana de Ronmeliers (AIR). This agreement marks a milestone in the fulfillment of the pillars of the United Nations 2030 Agenda, solidifying WLR and AIR’s commitment to the growth and academic training of its members.

As part of this alliance, WLR members will benefit from special prices, facilitating their access to specialized training programs in the world of rum. In addition, the alliance materializes with a significant educational benefit: the Asociación Iberoamericana de Ronmeliers and the Universidad Central de Venezuela (UCV) will offer two annual scholarships. These scholarships are designed to support WLR members who have distinguished themselves with awards at the Ultimate Awards, specifically in the WLR category, thus enriching their professional and academic development.

WLR’s vision has always been to empower women in the rum industry, whether they are buyers, bartenders, distributors, Master Blenders or brand managers. The essence of this alliance lies in strengthening connections, creating larger initiatives to ensure the personal and professional growth of women in the industry and giving them the opportunity to participate in the AIR as Ronmelier Iberoamericano.

With these efforts, WLR reinforces its growth objective, offering more accessible university training opportunities, sharing the rum culture, promoting equality, diversity, and inclusion. It also fosters female leadership through the development of a strong community and projects that encourage the active participation and decision-making of women in their respective companies.

The partnership between WLR and the Asociación Iberoamericana de Ronmeliers stands out for its educational approach, the establishment of a professional mentoring model and the creation of a premium network where women can exchange knowledge, experiences and career opportunities. It is hoped that this collaboration will continue to build women’s confidence so that they can develop their skills, receive the recognition they deserve and ultimately influence the future direction of the rum industry.

This partnership underscores WLR’s mission to recognize and connect women within the rum industry and their active contribution to building a more inclusive and sustainable future in the sector, aligning with the principles of the United Nations 2030 Agenda.