Women Leading Rum (WLR) is excited to announce its new strategic partnership with Studio Guild, a packaging design studio specializing in the spirits industry. The main objective of this collaboration is to promote and make visible female talent in the sector through training initiatives and innovative brand strategies.

Melbourne-based Studio Guild, led by founder and creative director Trish Dunstone, has over 25 years of experience in creating brands for the drinks industry. Its deep market knowledge in trade and consumer behavior positions it as a key strategic partner for Women Leading Rum.

This partnership will materialize in two key initiatives, designed to offer practical tools and specialist knowledge that will allow women to strengthen their position in the spirits industry. Through these programs, participants will be able to acquire strategic skills in branding, packaging, and trend analysis, ensuring a real impact on their professional development and the evolution of the sector.

Larissa Arjona, President of Women Leading Rum, highlights the importance of this collaboration: “We are excited to partner with Studio Guild to offer high-value content that strengthens female leadership in the spirits industry. This alliance represents a great opportunity to continue promoting the inclusion and professional growth of our community.”

For her part, Trish Dunstone, CEO of Studio Guild, says: “We believe in the power of design and brand strategy to build iconic brands and in the fundamental role of women in the evolution of the industry. With this alliance, we want to contribute our knowledge and experience to propel the Women Leading Rum community towards new horizons.”

With this union, Women Leading Rum and Studio Guild reinforce their commitment to promoting diversity, inclusion, and female talent in the spirits industry, creating a space for growth and opportunities for women in this sector globally.