The second Women Leading Rum & Spirits Conference, the international platform dedicated to promoting female leadership in the spirits industry, will be held in Madrid from May 7-9. It will bring together executives, entrepreneurs, creatives, and industry experts to share visions, build strong networks, and generate impact.
This was announced by Larissa Arjona, president and co-founder, who noted that the conference has established itself as an essential space for connecting, training, and inspiring professional women leading the transformation of the sector.
The activities will begin on Wednesday, May 7, with a welcome cocktail at 8:30 p.m., which will serve as an informal meeting point for participants. It will be sponsored by Ron Abuelo, Cacique, Bacardi, Planteray, and Bombay Sapphire. On Thursday, May 8, the day will begin with a strategic workshop led by the Morillas Agency from 11:45 am to 1:45 pm, followed by a meet & greet lunch at 2:00 pm. In the afternoon, at 3:30 pm, the Flor de Caña Experience sensory experience will take place, and starting at 5:00 pm, the DaiquiriMANIA event will be held, a fun and creative space centered around rum’s most iconic cocktail, as part of the Spain Rum and Gin Expo 2025.
Friday, May 9, will be dedicated to the main conference, part of the Spain Rum and Gin Expo 2025 at Plaza Caleido. At 12:00 pm, the Rum it UP Ladies! the podcast will be recorded live, followed by lunch at 1:00 pm. Starting at 3:00 pm, there will be two keynote talks: the first, titled “Liderazgo Femenino en Ron y Ginebra: Transformando la Industria desde la Alta Dirección,” will feature Larissa Arjona (Export Marketing Manager at Ron Abuelo), Natally Andersson (Human Resources Director at Bacardi), and Judith Montelongo (Head of the Hospitality Channel in the Canary Islands at Ron Arehucas). The second talk, starting at 4:00 pm, will be “Más allá del producto: Cómo construir una marca que conecta desde el alma” with Laura Soler (Marketing Manager at Cocuy Saroche and Gin Canaima), Priscila García (Export Manager at Ron Arehucas), and Jennifer Serrano (Project Manager at Bacardi).
“This conference is a unique opportunity to strengthen networks, showcase female talent, and generate real impact at all levels of the industry,” says Larissa Arjona, president and co-founder of Women Leading Rum & Spirits.
This conference is made possible thanks to our sponsors: Ron Abuelo, Planteray Rum, Bacardi, Botran, Rum Nation, Ron Centenario, Ron Millonario, Ron Arehucas, ConDesigne, Cocuy Saroche, Gin Canaima, Gin Citadelle, and Xibal Gin. For more information and to enjoy the program, visit https://www.eventbrite.es/e/women-leading-rum-spirits-2025-europe-conference-tickets-1333073361309