LET’S NOT FORGET WHAT WE WROTE YESTERDAY AND WHAT WE KNOW ABOUT THE PAST.
Join us! Let’s start A NEW CHAPTER.
ABOUT US
Women Leading Rum works as an exclusive opportunity to acknowledge women related to rum industry and stablish connections between them, no matter their position in the field. This initiative comes as an educational and professional exchange where women will be capable of supportting each other through training, workshops and mentorship to enhance the value that each one of them bring to the world of rum.
MISSION
Create awareness of the role of women inside this industry through interaction and networking opportunities with other active members to ensure any further training that might improve their future on the field.
VISION
Empower women of rum industry and those indirectly involved with it, no matter what their role is: from the buyer, to the bartender or the distributor to the brand manager. All that matters is the unique connection they can build together to create bigger initiatives to ensure their personal and professional growth and mentor those who feel the need to become a part of one of the most important alcohol beverage industries of the world.
OUR GOALS
PILLARS
ACCORDING TO THE 2030 AGENDA
PILLAR #4
QUALITY
EDUCATION
• Develop a calendar of online trainings taught by prominent women in the rum industry, exclusively for WLR members.
• Organize two (2) conferences for WLR members worldwide and encourage the active participation of women in leadership roles to convey the message of inclusion, equality and diversity in the rum industry.
• Create the first rum competition where the judges are prominent women in the rum industry, WLR Global Awards.
PILLAR #8
DECENT WORK
AND ECONOMIC GROWTH
• Establish scholarships for women interested in careers related to the rum industry and thus have their first work experience.
• Develop specialized mentoring programs by experienced professionals.
• Create a professional network for women in the rum industry (Premium Networking), where they can exchange knowledge, experiences and job opportunities.
PILLAR #10
REDUCED
INEQUALITIES
• Create campaigns to raise awareness about the importance of gender diversity in the industry, highlighting the benefits of having
an inclusive environment.
• Highlight the achievements of WLR women on our platforms for greater visibility and
encourage their professional development with equal opportunities and pay equity.
PILLAR #17
PARTNERSHIP
FOR THE GOALS
• Form strategic alliances with companies in the rum sector that are committed to gender
diversity: financial support, mentoring programs and employment opportunities.
• Create a community of WLR partner brands and distilleries, where the message of equality and inclusion of women in the rum industry is prioritized and thus together have strength in
the future to make alliances of greater impact with government agencies, universities, schools of businesses, female empowerment NGOs, etc.